ICICI Bank's "Get up to 100% Cash Back" Offer
|
ICMR HOME | Case Studies Collection
» Finance Case
Studies ![]()
Custom Search
|
||||||
ExcerptsIn October 2006, ICICI Bank, the largest issuer of credit cards in India, announced its "Get up to 100% Cash Back" promotional scheme for its credit card customers. As per this offer, if any customer made a purchase transaction of over Rs. 2,000 on his/her ICICI Bank credit card, he/she could get back cash ranging from a minimum of 1% to a maximum of 100% of the transaction amount. ExhibitsExhibit I: Picture of ICICI Bank's Revised Cash Back Scheme
Please note: |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.